Swedish brand Kid’s Concept was founded in 2007, with a passion for creating products which had the intent that ”children should be children”. To help simplify life around the children and give them the opportunity for a safe and playful childhood, to spread joy and encourage more play for all children. Quality, safety and responsibility are the most important guidelines for all involved, naturally along with an environmental commitment. Kid's Concept makes strict demands on their toys and in their work they always put the children’s safety first. All interior details and toys must be safe, sturdy and secure to play with. They are made to be inherited from big sisters to little brothers and onto the next generation.