Blafre is a real family business. The Norwegian brand was created in 2005, while its founder Ingrid Erøy Fagervik was on maternity leave with her first child Nora. Today the company is run by Ingrid, her husband Remi and her two little 'product development advisors' Nora and Lotte.
Blafre stands for simple, nordic and retro designs. But their products are timeless and have definitely become a must-have.